Design
Design leadership driving strategy, monetization, and scalable marketplace systems.
Smart Sourcing India
India
Product Market Fit
Marketplace Strategy
Establishing product–market fit for sourcing in a must-win market
Summary
Led UX and product strategy for building a market-relevant sourcing experience for India, addressing poor product fit against entrenched competitors. Drove end-to-end discovery, competitive teardown, and experience strategy to define a minimum sellable product, influence leadership alignment, and establish a clear path toward monetization, adoption, and long-term sourcing growth.
Ideal Purchase Plan Matrix
Global Sourcing
Monetization
A top-priority monetization initiative targeting $60M+ in incremental revenue
Summary
Led UX discovery and design evolution for the global Smart Sourcing purchase journey—one of the company’s top initiatives to unlock ~$60M in incremental revenue. Addressed a one-size-fits-all, fragmented flow by defining a scalable plan-selection and comparison framework, improving value clarity, guided decision-making, and conversion across SMB and Enterprise segments.
Employer Verification Experience
Job Seeker Trust
Marketplace Operations
Unblocking hiring by redesigning verification for scale
Summary
Led UX strategy and research to address a broken employer verification flow that left 59% of light-skilled employer accounts unable to post jobs. Reframed verification as part of onboarding, introduced employer-type–aware flows and OTP-based verification, reduced turnaround time from 24 hours to minutes, and increased account reactivation and marketplace enablement.
Indeed Financial Systems Platform
Billing
Payments
Subscription
Scaling billing, payments, and subscription systems
Summary
Led UX strategy, research, and design for Indeed’s Financial Systems platform spanning billing, payments, subscriptions, and internal finance tooling. Unified fragmented workflows across legacy systems into scalable tools supporting employers and internal operations. The platform also introduced AI-enabled capabilities to help teams quickly understand billing activity, reduce support friction, and improve operational efficiency across financial workflows.
Resume Builder for Job Seekers in India
India
Profile Quality
Improving candidate quality to strengthen marketplace matching
Summary
Led product strategy, design, and research for a localized resume builder addressing low-quality and outdated resumes—the primary reason employers disengaged from resume search in India. Defined what “quality resumes” mean by segment, designed guided and segment-aware flows, and improved profile completeness, freshness, and employer confidence across India’s sourcing-led hiring market.
Bespoke India Brand Expressions
Platform Enablement
Brand Expressions
Evolving a global brand to serve a distinct market at scale
Summary
Led cross-functional design and research to extend Indeed’s global brand system for India’s light-skilled workforce. Applied semiotic research to define culturally grounded illustration, iconography, color, typography, and content guidance—enabling product teams to deliver market-relevant experiences while maintaining global brand coherence across surfaces.
I’m most interested in roles where design operates as a strategic partner—shaping platforms, growing organizations, and creating long-term impact at scale. 🚀