Design
Design leadership driving strategy, monetization, and scalable marketplace systems.
Smart Sourcing India
India
Product Market Fit
Marketplace Strategy
Establishing product–market fit for sourcing in a must-win market
Summary
Led UX and product strategy for building a market-relevant sourcing experience for India, addressing poor product fit against entrenched competitors. Drove end-to-end discovery, competitive teardown, and experience strategy to define a minimum sellable product, influence leadership alignment, and establish a clear path toward monetization, adoption, and long-term sourcing growth.
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Ideal Purchase Plan Matrix
Global Sourcing
Monetization
A top-priority monetization initiative targeting $60M+ in incremental revenue
Summary
Led UX discovery and design evolution for the global Smart Sourcing purchase journey—one of the company’s top initiatives to unlock ~$60M in incremental revenue. Addressed a one-size-fits-all, fragmented flow by defining a scalable plan-selection and comparison framework, improving value clarity, guided decision-making, and conversion across SMB and Enterprise segments.
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Employer Verification Experience
Job Seeker Trust
Marketplace Operations
A top-priority monetization initiative targeting $60M+ in incremental revenue
Summary
Led UX strategy and research to address a broken employer verification flow that left 59% of light-skilled employer accounts unable to post jobs. Reframed verification as part of onboarding, introduced employer-type–aware flows and OTP-based verification, reduced turnaround time from 24 hours to minutes, and increased account reactivation and marketplace enablement.
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Resume Builder for Job Seekers in India
India
Profile Quality
Improving candidate quality to strengthen marketplace matching
Summary
Led product strategy, design, and research for a localized resume builder addressing low-quality and outdated resumes—the primary reason employers disengaged from resume search in India. Defined what “quality resumes” mean by segment, designed guided and segment-aware flows, and improved profile completeness, freshness, and employer confidence across India’s sourcing-led hiring market.
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Bespoke India Brand Expressions
Platform Enablement
Brand Expressions
Evolving a global brand to serve a distinct market at scale
Summary
Led cross-functional design and research to extend Indeed’s global brand system for India’s light-skilled workforce. Applied semiotic research to define culturally grounded illustration, iconography, color, typography, and content guidance—enabling product teams to deliver market-relevant experiences while maintaining global brand coherence across surfaces.
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I’m most interested in roles where design operates as a strategic partner—shaping platforms, growing organizations, and creating long-term impact at scale. 🚀