Research

Research as a Strategic Capability

I lead research as a strategic capability that shapes product direction, informs prioritization, and aligns teams around shared understanding. My focus has been on building and scaling research from the ground up, embedding insight into decision-making across marketplaces, monetization, and platform-scale systems—so research influences what gets built, not just how it’s designed.

Research as an Organizational Lever

I view research not as a support function, but as an organizational lever for clarity at moments of ambiguity—helping teams decide where to invest, what to prioritize, and how to balance growth with long-term system health.

My approach is grounded in:

  • Decision-driven research — framing work around concrete decisions, not abstract curiosity

  • Right method, right moment — applying generative, evaluative, and synthesis work based on product maturity

  • Narrative over reporting — translating insight into clear stories leaders and teams can act on

This framing helped shift research from a siloed function to shared organizational infrastructure.

Building & Scaling Research Capability

A core part of my leadership has been establishing and scaling research practices from the ground up across teams and markets. I have:

  • Built and scaled a Research + ResOps function, integrating research into product, design, and business workflows

  • Defined operating models, prioritization frameworks, and research rituals that enabled consistent, high-quality insight delivery

  • Partnered closely with Product and Engineering to ensure research shaped roadmaps and strategy, not just feature execution

  • Developed researchers and research-adjacent designers through coaching, clear expectations, and structured synthesis practices

The outcome was a research practice that scaled beyond individuals and influenced decisions at multiple levels of the organization.

A core part of my leadership has been establishing and scaling research practices from the ground up across teams and markets. I have:

  • Built and scaled a Research + ResOps function, integrating research into product, design, and business workflows

  • Defined operating models, prioritization frameworks, and research rituals that enabled consistent, high-quality insight delivery

  • Partnered closely with Product and Engineering to ensure research shaped roadmaps and strategy, not just feature execution

  • Developed researchers and research-adjacent designers through coaching, clear expectations, and structured synthesis practices

The outcome was a research practice that scaled beyond individuals and influenced decisions at multiple levels of the organization.

A core part of my leadership has been establishing and scaling research practices from the ground up across teams and markets. I have:

  • Built and scaled a Research + ResOps function, integrating research into product, design, and business workflows

  • Defined operating models, prioritization frameworks, and research rituals that enabled consistent, high-quality insight delivery

  • Partnered closely with Product and Engineering to ensure research shaped roadmaps and strategy, not just feature execution

  • Developed researchers and research-adjacent designers through coaching, clear expectations, and structured synthesis practices

The outcome was a research practice that scaled beyond individuals and influenced decisions at multiple levels of the organization.

Selected Research Initiatives

Below are representative research initiatives that demonstrate strategic scope and decision impact.

Foundational Research

Understanding Lightly Skilled Job Seekers (India)

Foundational research on motivations, constraints, and trust barriers—informing onboarding, access, and marketplace strategy.

→ Research Report

First-Time Job Seeker Research

Explored mental models and confidence barriers to shape onboarding, profile creation, and guidance experiences.

→ Research Report

Meta-Synthesis across Job Seeker & Employer

SMB Employer Research Meta-Synthesis

Synthesized multiple studies to identify recurring patterns and opportunity areas shaping platform strategy and prioritization.

→ Research Report

Job Seeker Profile Meta-Synthesis

Combined insights across generative and evaluative work to inform long-term strategy for profile quality and marketplace liquidity.

→ Research Report

Sourcing & Monetization Research

Employer Purchase Journey Mapping

Mapped end-to-end purchase behavior to identify friction, trust gaps, and decision drop-offs across the monetization funnel.

→ Research Report

Enterprise Sourcing Segment Research

Segmented enterprise employers by sourcing behavior and decision drivers to inform product strategy and monetization models.

→ Research Report

Experience Audit & Product Teardowns

End-to-End Experience Audit — Smart Sourcing India (Alpha)

Holistic audit across discovery, matching, outreach, and conversion to identify structural gaps and inform North Star direction.

→ Research Report

Product Teardown — LinkedIn

Structured teardown analyzing sourcing, profile signals, monetization cues, and trust mechanisms as a comparative lens for strategy.

→ Research Report

I’m most interested in research practices that scale across teams and markets, and in building cultures where insight meaningfully shapes strategy, prioritization, and long-term outcomes.🚀